Resolving Legitimacy Deficits in Technology Startups through Professional Services Practices
نویسندگان
چکیده
منابع مشابه
Legitimacy Management and Trust in Offshoring Information Technology Services
Our study examines the evolution of offshoring of information technology services between a multinational telecommunications firm and Indian vendors. The firm’s strategy sought to access critical resources of talented software professionals at low cost and to facilitate growth in a highly competitive telecommunications sector. Legitimacy management proved critical in explaining the evolution of...
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M ARKETING thinking and practice has been gradually moving into service industries. Its role in service industries is still limited, however. It has achieved some utilization in banks and airlines, to a lesser degree in insurance, brokerage, and public transportation, and still less in law, accounting, management consulting, medicine, architecture, and engineering. Even marketing research firms...
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ژورنال
عنوان ژورنال: Technology Innovation Management Review
سال: 2014
ISSN: 1927-0321
DOI: 10.22215/timreview/801